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Small Business Counseling

SBDC consultants are industry experts with proven track records in their fields. We'll match you up with the consultant who best meets your business needs and work with you to meet your business goals. All counseling services are confidential and free of charge. Read about the process for receiving SBDC services, and contact us today!

Starting a business? We will assist you in:

  • Developing a business plan
  • Preparing financial projections
  • Developing a marketing plan
  • Financing your startup

Own a business?

If you currently own or operate a business but feel that you may not be achieving your full potential, we will work with you to:

  • Develop methods to reduce costs
  • Establish banking relationships
  • Package business loans
  • Implement marketing strategies
  • Obtain information on local, state and federal small business programs
  • Increase sales opportunities

Consulting services include:

  • Bookkeeping Systems Assistance
  • Business Expansion Planning
  • Business Plan Preparation
  • Buying or Selling a Business
  • Cash Flow Projections/Analysis
  • Financial Analysis
  • Financial Management
  • International Trade
  • Internet Training/Resources
  • Management Reviews
  • Marketing Plans
  • Operations Review
  • Organizational Management
  • Personnel Management
  • Procurement Assistance
  • Restaurant/Hospitality Management
  • Retail Management
  • Social Media & Web Marketing Assistance
  • Start-up Information
  • Strategic Plans
  • Tune-up Program
  • Technology Assistance- go to the website to apply

Eligibility for services

All established and potential business owners located in Santa Cruz County are eligible to receive free consulting services from the SBDC. Please review our process for receiving services.